Regions today compete with each other in many ways. The four-country region scores in this competition especially if it positions itself as a holistic offer and unmistakable brand. The new regional brand “Four-country region of Lake Constance” was launched on 13 September 2011. With the GoLive of the new website in February 2014, the entire brand appearance was completed. The tasks of phase 4 were to create the concept, the design, the editorial creation of two text stories as a template for all other content, programming and the video shooting of 5 protagonists in all 4 countries (shooting, editing and production). The idea of the portal is particularly noteworthy. All content consists of stories by people from the four-country region of Lake Constance who report on topics such as sport, environmental protection, gastronomy (storytelling). In addition, users are given further information by each protagonist by links to websites with details on the topic as well as personal tips on restaurants, sports activities and culture.
Storytelling creates an emotional bond and a high degree of credibility with the user, invites you to browse and discover and enables an infinite expansion without creating structural or content problems. In the design, high emphasis was placed on the uniform user experience on all devices (from mobile phones to desktop pCs). The page has been designed in 5 page sizes (responsive design). The page has been divided into tiles, so you have the opportunity to display many stories at a glance.
The 3 or 4 logo colors + blue of the region mark were picked up and used throughout: Orange = Germany, Red = Austria, Purple = Lichtenstein, Red = Switzerland and the blue as a color representation of the lake. The colors of the regions are transferred to the people, while the blue remains on each side bar. On 13.02.2014 the portal was presented and released to the public as part of a large launch event in the autobau erlebniswelt, in Romanshorn (CH).
Concept, design, editorial creation of two text stories as a template for all other intelle, programming, video shooting of 5 protagonists in all 4 countries (shooting, editing and production)
W3 Award (Gold)