As the largest German cable network operator, Vodafone Kabel Deutschland offers its customers high-resolution and digital as well as analogue television, video-on-demand, digital video recorders, pay-TV, broadband Internet, Wi-Fi services and telephone via the TV cable. Kabel Deutschland also sells mobile telephony services. The MDAX-listed company operates cable networks in 13 federal states in Germany and serves around 8.3 million connected households. As of March 31, 2015, Kabel Deutschland employed around 3,900 people. The company, based in Unterföhring near Munich, generated sales of EUR 2.02 billion and adjusted EBITDA of EUR 939 million in the 2014/15 financial year. Kabel Deutschland has not been appearing on the outside world since 1 September 2015. All products of the former company are now sold under the umbrella brand Vodafone.
Our work for the cable network operator included, among other things, the conception, technical implementation and content-based maintenance of the Kabel Perspektive website, a company-owned print publication for the real estate industry. In addition, we were responsible for the conception and realization of the Kabel Deutschland configurator. This is an online tool that has been developed specifically for property managers and owners of larger residential complexes and allows the user/customer a simple product compilation and cost calculation for several residential or commercial units.
Yearbook of Advertising 2014
Conception, design, programming, project management, hosting, content maintenance